All bloggers are encouraged to 'know their audience' presumably so that they can better target their material, maximise the power of the tag and so on… As a travel/photography blogger as well as a baking blogger, I appreciate how different those audiences are.
Blogging about recipes throws up the issue of measurement. As a European I am a firm believer in weight as opposed to volume- to be honest the only thing that cups, as a measurement, have going for them, is convenience but that is significantly outweighed by accuracy. I have been amazed when attending cooking courses in the US how many participants don't own a set of digital scales.
So when is a stick of butter 115g, half a cup, or 4oz!! You get the picture. There are really convenient conversion apps for your phone and ipad, so there really is no excuse. I was reading an American article just the other day bemoaning the fact that the US stands out against the rest of the world in keeping Fahrenheit – well it's 105°F here today in phoenix – that's HOT in anybody's money!
If you are familiar with my blog you will know I am a Thermomix bore! It is far and away the most amazing kitchen appliance ever made- yes, it has a hefty price tag, but you can throw away at least six other appliances and make room in you cupboards for other things. When I bought my Thermomix all those years ago I had no idea that Australian cooks had wholeheartedly embraced this machine. I knew it was popular in Spain but google translate is frankly dangerous when let loose on a recipe! Sharing via blogs, forums, pinterest, Facebook, has opened a whole international Thermomix world- hoorah!
Recipe for these cherry almond scones in next post – yummmmmm